Fernando the crocodile

for Fernet Branca USA

Fernando the Crocodile is a playful brand mascot developed from scratch by me and my team for Fernet-Branca, with myself as team lead. Through short-form videos and TikToks, Fernando brings humor, personality, and a fresh voice to the brand, helping it connect with a younger, digitally savvy audience on social media

Role: Project Lead


Developed rebranding social media marketing ideas for the Fernando campaign

  • Assigned tasks and managed a 3D team

  • Directed the visual style of 3D assets and videos

  • Scheduled and organized social media posts

  • Tracked trends and audience engagement data

  • Worked with the brand to align on storytelling and marketing

  • Collaborated on a pop-up store event activation in New Orleans

From the Scratch

Original Design

3D Workflow

Pop-up Events in New Orleans

Redesign

We brought Fernando the Crocodile to life at a Fernet-Branca pop-up store in New Orleans, where we set up an interactive experience featuring a large LED wall and a motion capture system. Guests could engage directly with Fernando in real time, making it a playful and immersive brand moment.

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